Get strategic about your marketing technology content!
In the martech world, getting your message out to prospective customers is just as important as it is in any other industry.
With more than 7,000 young, dynamic companies in Scott Brinker’s 2019 martech landscape supergraphic, competition is stiff! Your content needs to stand out to be read. At the same time, it needs to be accurate, insightful, and up-to-date with the advances in technology.
Sounds like a tall order, right?
Well, it is. That’s exactly why you don’t give the job of writing content to interns and over-enthusiastic, under-experienced junior staff. Because you want something smart and snappy that talks your clients’ language. With just that little touch of jargon that shows you know your stuff.
So, what’s a marketer to do?
Finding a writer who understands the martech environment and can deliver content that’s human, interesting, and tells the story in way that captures the reader’s attention can be like looking for dragon’s teeth. If you’ve ever tried looking for those, you’ll know they’re few and far between.
Why do you need content?
You need it to raise awareness of your solution. You need it to establish your reputation as a thought leader. You need it to build authority in your industry. And lest we forget, you need it for SEO purposes! What you don’t need, though, is another employee to manage, a job description to monitor, or benefits to pay.
Never fear, I have the answer you’re looking for:
Find a professional freelance martech writer with a
passion for prose.
Here are the benefits you’ll get from using my services:
- Better quality website traffic
- Higher conversion rates
- Sharable material for your social media profiles
- A strong online presence.
And here’s the kicker: you’ll get all that PLUS:
- No extra staff to manage
- A vendor-neutral writer whose only mission is to satisfy your content needs
- Well-muscled writing chops for every audience level
- Deep understanding of SEO
- Cost savings and better financial efficiencies.
Stop losing sleep over that list of content requirements that never seems to get any shorter. Pay only for the actual content you commission, and get rid of the hassle of content development permanently.