A whitepaper is a credible, respected, and convincing report on a particular topic, which outlines a problem and presents a potential solution. Companies create whitepapers to inform their audience about specific issue, or to explain and promote a particular methodology aimed at solving the reader’s problem. The purpose is to educate the reader and enable them to make an informed decision that will ultimately lead them to purchase your product or service.
Benefits of Using Whitepapers
Whitepapers are subtle marketing tools, aimed at prospects who are in the research stage of the sales funnel. They provide the features and rationale behind the proposed solution. Most whitepapers require the reader to provide an email address before they get access, which serves as a lead generation tactic.
Offering professional whitepapers can help to establish your reputation as an authority in your field, by presenting a balanced, academic view of an issue while suggesting you have expertise on the subject. Since they contain educational content and a marketing focus, whitepapers have a high conversion rate. The combination of learning followed by persuasion makes them one of the most powerful marketing tools available, while allowing you to explain what your company offers and display your credentials and experience.